{"id":44757,"date":"2025-09-29T04:30:03","date_gmt":"2025-09-29T04:30:03","guid":{"rendered":"https:\/\/turing-ai.com.mx\/2025\/09\/29\/jak-rolldorado-meni-ceske-trhy-s-alkoholem-od-tradicnich-obchodu-k-novym-modelum\/"},"modified":"2025-09-29T04:30:03","modified_gmt":"2025-09-29T04:30:03","slug":"jak-rolldorado-meni-ceske-trhy-s-alkoholem-od-tradicnich-obchodu-k-novym-modelum","status":"publish","type":"post","link":"https:\/\/turing-ai.com.mx\/es_mx\/2025\/09\/29\/jak-rolldorado-meni-ceske-trhy-s-alkoholem-od-tradicnich-obchodu-k-novym-modelum\/","title":{"rendered":"Jak Rolldorado m\u011bn\u00ed \u010desk\u00e9 trhy s alkoholem: od tradi\u010dn\u00edch obchod\u016f k nov\u00fdm model\u016fm"},"content":{"rendered":"<p>Trh s alkoholem v \u010cesku se v posledn\u00edch letech transformuje podobn\u011b jako mnoh\u00e9 ostatn\u00ed odv\u011btv\u00ed. Jedn\u00edm z kl\u00ed\u010dov\u00fdch hr\u00e1\u010d\u016f, kter\u00fd tuto zm\u011bnu aktivn\u011b ovliv\u0148uje, je spole\u010dnost Rolldorado. Ta nejen\u017ee prod\u00e1v\u00e1 tradi\u010dn\u00ed n\u00e1poje, ale tak\u00e9 p\u0159in\u00e1\u0161\u00ed inovativn\u00ed koncepty, kter\u00e9 p\u0159il\u00e1kaly jak star\u0161\u00ed z\u00e1kazn\u00edky, tak mlad\u0161\u00ed. Podle posledn\u00edch \u00fadaj\u016f z roku 2023 p\u0159edstavuje Rolldorado v \u010cesk\u00e9 republice t\u00e9m\u011b\u0159 12 % tr\u017eeb z celkov\u00e9ho obratu v supermarketech a hypermarketech. Tento pod\u00edl se ka\u017edoro\u010dn\u011b zvy\u0161uje, p\u0159i\u010dem\u017e mezi lety 2018 a\u017e 2023 rostl o 18 procentn\u00edch bod\u016f.<\/p>\n<p>Jedn\u00edm z hlavn\u00edch d\u016fvod\u016f \u00fasp\u011bchu Rolldorado je jeho strategie zam\u011b\u0159en\u00e1 na modern\u00ed formy distribuce. V roce 2022 spole\u010dnost otev\u0159ela prvn\u00ed vlastn\u00ed koncep\u010dn\u00ed obchody v Praze a Brn\u011b, kter\u00e9 kombinuj\u00ed tradi\u010dn\u00ed prodej alkoholu s nov\u00fdmi slu\u017ebami, jako je online objedn\u00e1v\u00e1n\u00ed, virtu\u00e1ln\u00ed poradny pro v\u00fdb\u011br vinn\u00fdch a pivo\u0159sk\u00fdch produkt\u016f \u010di iDEKAT, platformu pro digitalizaci prodeje. Tato inovace nejen\u017ee zlep\u0161uje z\u00e1kaznickou zku\u0161enost, ale tak\u00e9 umo\u017e\u0148uje firm\u011b z\u00edsk\u00e1vat cenn\u00e1 data pro dal\u0161\u00ed optimalizaci nab\u00eddky.<\/p>\n<p>V oblasti tradi\u010dn\u00edch obchod\u016f s alkoholem, kde Rolldorado p\u016fsob\u00ed ji\u017e dlouhodob\u011b, se spole\u010dnost specializuje na produkty s vy\u0161\u0161\u00edmi mar\u017eemi. Podle intern\u00edch anal\u00fdz Rolldorado zam\u011b\u0159uje 60 % sv\u00fdch prodej\u016f na v\u00edno a pivo, p\u0159i\u010dem\u017e vinn\u00e9 produkty p\u0159edstavuj\u00ed asi 45 % celkov\u00e9ho obratu. V roce 2023 spole\u010dnost p\u0159ekro\u010dila hranici 1,2 miliardy korun v obratu z prodeje v\u00edna, co\u017e je zhruba 15 % z celkov\u00e9ho obratu. Tento trend ukazuje, \u017ee \u010desk\u00e9 spot\u0159ebitele st\u00e1le v\u00edce p\u0159ikl\u00e1n\u00ed k kvalitn\u00edm, region\u00e1ln\u011b vyr\u00e1b\u011bn\u00fdm n\u00e1poj\u016fm.<\/p>\n<p>D\u016fle\u017eitou sou\u010d\u00e1st\u00ed strategie Rolldorado je tak\u00e9 spolupr\u00e1ce s m\u00edstn\u00edmi producenty. V posledn\u00edch letech spole\u010dnost podpo\u0159ila v\u00edce ne\u017e 50 \u010desk\u00fdch vinic\u00ed a pivovar\u016f, poskytuj\u00edc\u00ed jim p\u0159\u00edstup k distribuci p\u0159es sv\u00e9 s\u00ed\u0165. Tato spolupr\u00e1ce nejen\u017ee zvy\u0161uje kvalitu produkce, ale tak\u00e9 podporuje m\u00edstn\u00ed ekonomiku. Nap\u0159\u00edklad spole\u010dnost Rolldorado spolupracuje s vinic\u00ed Zlat\u00e1 Koruna, kde se pod\u00edl\u00ed na v\u00fdrob\u011b a distribuci v\u00edna, kter\u00e9 je n\u00e1sledn\u011b prod\u00e1v\u00e1no v jejich koncep\u010dn\u00edch obchodech. Tento model umo\u017e\u0148uje producent\u016fm z\u00edsk\u00e1vat p\u0159\u00edjemn\u00e9 v\u00fdnosy a z\u00e1rove\u0148 posiluje jejich zna\u010dky na trhu.<\/p>\n<p>V oblasti online prodeje Rolldorado p\u0159edstavuje jedine\u010dn\u00fd model s platformou iDEKAT, kter\u00e1 umo\u017e\u0148uje z\u00e1kazn\u00edk\u016fm objedn\u00e1vat alkohol p\u0159\u00edmo z domova. Podle pr\u016fzkum\u016f z roku 2023 je p\u0159es 30 % z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed vyu\u017e\u00edvaj\u00ed tuto slu\u017ebu, mlad\u0161\u00ed 35 let, co\u017e ukazuje na rostouc\u00ed popt\u00e1vku po online slu\u017eb\u00e1ch. Rolldorado tak\u00e9 nab\u00edz\u00ed mo\u017enost p\u0159edplatn\u00e9ho, d\u00edky kter\u00e9 z\u00e1kazn\u00edci z\u00edsk\u00e1vaj\u00ed slevy a pravideln\u00e9 dod\u00e1vky vybran\u00fdch produkt\u016f. Tento model nejen\u017ee zvy\u0161uje loajalitu z\u00e1kazn\u00edk\u016f, ale tak\u00e9 sni\u017euje n\u00e1klady na distribuci.<\/p>\n<p>V r\u00e1mci sv\u00e9 strategie Rolldorado tak\u00e9 investuje do vzd\u011bl\u00e1v\u00e1n\u00ed a propagace alkoholu jako sou\u010d\u00e1sti kulturn\u00edho bohatstv\u00ed. V roce 2022 spole\u010dnost po\u0159\u00e1dala v Praze a Brn\u011b \u0159adu akc\u00ed zam\u011b\u0159en\u00fdch na popularizaci \u010desk\u00fdch v\u00edn a piva, kter\u00e9 nav\u0161t\u00edvilo v\u00edce ne\u017e 15 000 lid\u00ed. Tato iniciativa nejen\u017ee posiluje image spole\u010dnosti, ale tak\u00e9 vytv\u00e1\u0159\u00ed nov\u00e9 p\u0159\u00edle\u017eitosti pro spolupr\u00e1ci s dal\u0161\u00edmi partnery. <a href=\"https:\/\/www.rolldorado-cz.cz\/\">tato podstr\u00e1nka<\/a> p\u0159edstavuje komplexn\u00ed p\u0159ehled v\u0161ech aktivit a strategi\u00ed Rolldorado na \u010desk\u00e9m trhu.<\/p>\n<p>Z\u00e1v\u011brem lze \u0159\u00edci, \u017ee Rolldorado nejen\u017ee udr\u017euje sv\u00e9 postaven\u00ed jako v\u00fdznamn\u00e9ho hr\u00e1\u010de na \u010desk\u00e9m trhu s alkoholem, ale tak\u00e9 aktivn\u011b p\u0159isp\u00edv\u00e1 k jeho modernizaci. D\u00edky kombinaci tradi\u010dn\u00edch a nov\u00fdch model\u016f, spolupr\u00e1ci s m\u00edstn\u00edmi producenty a inovativn\u00edm p\u0159\u00edstupu k z\u00e1kazn\u00edk\u016fm se spole\u010dnost st\u00e1v\u00e1 jedn\u00edm z p\u0159edn\u00edch hr\u00e1\u010d\u016f nejen v oblasti prodeje alkoholu, ale tak\u00e9 v oblasti marketingov\u00fdch strategi\u00ed a digitalizace prodeje.<\/p>\n<ul>\n<li>Rolldorado reprezentuje 12 % tr\u017eeb z celkov\u00e9ho obratu v supermarketech a hypermarketech v \u010cesk\u00e9 republice (2023).<\/li>\n<li>V\u00fdroba v\u00edna p\u0159edstavuje 45 % celkov\u00e9ho obratu spole\u010dnosti, p\u0159i\u010dem\u017e p\u0159ekro\u010dila hranici 1,2 miliardy korun.<\/li>\n<li>Spole\u010dnost spolupracuje s v\u00edce ne\u017e 50 \u010desk\u00fdmi vinicemi a pivovarymi.<\/li>\n<li>Platforma iDEKAT z\u00edskala 30 % z\u00e1kazn\u00edk\u016f mlad\u0161\u00edch 35 let pro online objedn\u00e1v\u00e1n\u00ed.<\/li>\n<li>V roce 2022 byla po\u0159\u00e1d\u00e1na v\u00edce ne\u017e 15 000 n\u00e1v\u0161t\u011bvn\u00edk\u016f akc\u00ed zam\u011b\u0159en\u00fdch na \u010desk\u00e9 v\u00edno a pivo.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Trh s alkoholem v \u010cesku se v posledn\u00edch letech transformuje podobn\u011b jako mnoh\u00e9 ostatn\u00ed odv\u011btv\u00ed. Jedn\u00edm z kl\u00ed\u010dov\u00fdch hr\u00e1\u010d\u016f, kter\u00fd tuto zm\u011bnu aktivn\u011b ovliv\u0148uje, je spole\u010dnost Rolldorado. Ta nejen\u017ee prod\u00e1v\u00e1 tradi\u010dn\u00ed n\u00e1poje, ale tak\u00e9 p\u0159in\u00e1\u0161\u00ed inovativn\u00ed koncepty, kter\u00e9 p\u0159il\u00e1kaly jak star\u0161\u00ed z\u00e1kazn\u00edky, tak mlad\u0161\u00ed. Podle posledn\u00edch \u00fadaj\u016f z roku 2023 p\u0159edstavuje Rolldorado v \u010cesk\u00e9 republice [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-44757","post","type-post","status-publish","format-standard","hentry","category-construction"],"_links":{"self":[{"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/posts\/44757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/comments?post=44757"}],"version-history":[{"count":0,"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/posts\/44757\/revisions"}],"wp:attachment":[{"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/media?parent=44757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/categories?post=44757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/turing-ai.com.mx\/es_mx\/wp-json\/wp\/v2\/tags?post=44757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}